AITD - Over 40 years experience in supporting the learning and development community

AITD supports the Serious eLearning Manifesto

We are serious about eLearning

Released: 17 November 2015

The Serious eLearning Manifesto was created by Michael Allen, Julie Dirksen, Clark Quinn and Will Thalheimer, as a means of encouraging learning professionals to use technology in a productive, meaningful way. The Manifesto serves as a pledge, by individuals and organisations, to follow best practice when creating elearning.

The Manifesto moves typical eLearning to Serious eLearning, which has the following values and characteristics:

  1. Performance Focused
  2. Meaningful to Learners
  3. Engagement-driven
  4. Authentic Context
  5. Realistic Decisions
  6. Individualised Challenges
  7. Spaced Practice
  8. Real-World Consequences

The Principles which underpin Serious eLearning are learner-focussed and designed to maximise the learning experience.

AITD, as both a creator of eLearning and a membership association for learning professionals, supports quality instruction and valuable learning experiences. We are a proud supporter of the Serious eLearning Manifesto.

Learn more about the Serious eLearning Manifesto

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